Principles of designing jewelry (Part 2)

What visual message is your jewelry sending? The answer to this can be found in design theory, more specifically the principles of design as applied to jewelry creations. The design principles include balance, proportion, contrast, unity, harmony, movement and emphasis. These principles of design are used to arrange the elements (beads, components, etc.) in jewelry art, guiding the visual message of the piece.

Since a picture is worth a thousand words, here's an illustrative exploration of seven different principles of jewelry design, including design ideas to help identify and/or integrate these principles into your own work.

7 Principles of Design for Jewelry-Making Inspiration:

1. Balance - A Balancing Act
2. Emphasis - Point of Emphasis
3. Movement - The Magic of Movement
4. Proportion - Power of Proportion
5. Contrast - Contrast Consideration
6. Unity - Understanding Unity
7. Harmony - Happiness of Harmony

Point of Emphasis ...

Emphasis refers to the focal point of the jewelry design that catches the viewer's attention and is also referred to as dominance. A jewelry artist can make one area stand out by contrasting it with other areas in size, shape, color or texture. Designers can also isolate the focal element, as an object placed away from a group of other objects will draw the eye, or place it in the center of the design to bring the most attention. This is good to keep in mind if there is an element or object in your piece that you would like to bring attention to, such as a handmade bead, focal piece or other special element. The jewelry piece will appear more harmonious if there is one clear point of emphasis. Here are some examples of defining a focal point and bringing emphasis to a particular part of a jewelry design.

Principles of designing jewelry (Part 1)

7 Principles of Design for Jewelry-Making Inspiration:

1.     Balance - A Balancing Act

2.     Emphasis - Point of Emphasis

3.     Movement - The Magic of Movement

4.     Proportion - Power of Proportion

5.     Contrast - Contrast Consideration

6.     Unity - Understanding Unity

7.     Harmony - Happiness of Harmony

A Balancing Act

Balance refers to the distribution of the visual weights of materials, colors, texture and space in jewelry designs. Think in terms of a seesaw or teeter-totter, the idea is that the weights should be similar on both sides to make a design feel stable. For example, if you have several small elements on one side of a necklace they can be balanced by a larger element on the other side. In addition to physical weight, it's important to consider visual weight as well, such as color, lightness or darkness and texture. When objects are equally distributed based on all aspects of weight, the jewelry design is considered balanced.

Balance can be symmetrical (evenly balanced), asymmetrical (un-evenly balanced) or radial balanced (arranged around a central point).

Symmetrical (Formal) Balance

Symmetrical balance, also known as formal balance, is a mirror image balance. If you draw a line down the center of a jewelry design, all the elements on one side of the piece are mirrored on the other side. The following design ideas illustrate a symmetrical balance, as both sides are evenly balanced in materials, colors, texture shape and form.

Asymmetrical (Informal) Balance

Asymmetrical balance, also known as informal balance, results when several smaller elements on one side are balanced by a large item on the other side, or one darker item is balanced by several lighter items. Asymmetrical balance appears more casual and less planned; however it is usually more difficult, as the jewelry artist must create the design very carefully to ensure that it is still balanced. An unbalanced design can be harsh on the eyes and may appear as if things might slide off, just as an unbalanced seesaw will dip to one side. Here are some design ideas that illustrate asymmetrical balance.

This piece incorporates a different size, number and color of materials on either side, but overall each side's visual weight still balances with the other.

This piece features different colors of Swarovski crystal beads, but overall each side still balances with the other.

 

This piece is asymmetrically balanced, as both sides are different but have a balanced visual weight.

Radial Balance

Radial balance is where all the elements in a piece radiate out from a center point. A good example in nature is a starfish. It is easy to maintain a focal point in radial balance, since all the elements lead your eye toward the center of the piece. The following design ideas are examples of radial balance.

Off-Balance

There is also the intentional ''off-balance'' design which can create visual interest and suggest motion and action.

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